Janina v.d. Corput
The client observed that Mia's Sweets currently lacks a clear brand identity, which makes it difficult for customers to understand its offerings. This insight guided the development of a cohesive visual and verbal identity to clarify the brand and communicate its products more effectively.
Client:
Mia's Sweets
My Role:
UI Designer
Service Provided:
UI Design, Web Design, Branding
Design shaped by competitor moodboard to highlight Mia's Sweets’ unique identity.
I created a competitor moodboard to analyze visual trends and brand positioning. From this, I identified key patterns and opportunities to differentiate Mia's Sweets from other bakeries. These insights guided the design of a brand identity that feels personal, memorable and aligned with the brand’s values. By avoiding generic solutions, the new identity clarifies the brand’s offerings and highlights its unique handmade products with an Arabic touch, strengthening customer recognition and connection.
New logo reflects brand’s handmade sweets with Arabic touch.
The previous Mia's Sweets logo did not clearly convey the brand identity and failed to stand out from other bakeries. Drawing on the brand’s core values of handmade delights with an Arabic touch, I redesigned the logo to reflect its unique character and create a more memorable visual presence. The new design clarifies the brand’s offerings and strengthens recognition among customers.
Minimalist packaging that communicates the premium quality of the products.
The packaging design is intentionally simple, using the brand colors established in the style guide to ensure consistency. A marble background was added to convey the premium quality and unique character of Mia's Sweets products. This visual approach is also applied to the business card, creating a cohesive, memorable, and distinctive brand experience that strengthens recognition and communicates the brand’s values across touchpoints.
UI web design focused on user needs with cohesive branding and clear product details.
The Mia's Sweets website is designed to meet user needs while maintaining visual consistency with the brand identity. To inspire visitors, an Instagram wall is integrated on the homepage, showcasing the products and providing ideas for their own sweets.
A prominent CTA in the header offers quick access to the full menu, supporting user exploration and engagement. The homepage also features a selection of products with starting prices, responding to frequent customer requests and making the offerings more transparent and accessible.
